Hanging on to tradition is perfect for holidays and anniversaries, but fundraising today requires changing your strategy. The success of your fundraising event hinges upon being able to connect your audience to your organization's mission in a meaningful and memorable way. People donate to your organization because they are passionate about your cause and want to be part of something special; they want to make a difference. In Eventology, Darren Diess and Michelle Gilmore skillfully combine the art, science, and math of event fundraising to create a comprehensive resource guide to help you flawlessly execute a successful fundraising event, further your mission, and build long-term donor relationships that equate to sustainability for your cause. After reading Eventology, you will come away with the skills to develop an iron-clad event plan, build an interdisciplinary winning team, leverage technology to measure effectiveness, implement innovative funding techniques, expertly engage sponsors, and create a tailored event experience to build deep and lasting commitments from your donors.