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School of Grit: Unlock Your Potential Through Purposeful Adversity

Brad Ritter

What if, over the course of 50 hours, you could tap into a limitless source of power you never knew existed?


In School of Grit, certified and licensed Unbeatable Mind coach Brad Ritter invites readers on an unforgettable journey through 50 hours of SEALFIT’s infamous Kokoro Camp — the world’s most grueling physical, mental, and emotional challenge for civilians. 

Without sleep and with minimal food and water, Ritter pushed himself to the outermost brink of survival on his way toward a remarkable transformation of his mind, body, and soul. He masterfully draws parallels between the profound lessons he learned and real-world, everyday experiences, challenging readers every step of the way to dig deeper, work harder, and go further than they ever have before. 


School of Grit will show you how to master your inner dialogue, raise your self-imposed ceiling, and condition your mindset to seek purposeful pain and adversity. Without challenge, there isn’t change. To achieve your fullest potential, you have to stop taking the path of least resistance. 

There is no shortcut. Commit to a lifestyle of discipline and do the daily work. Grow your grit from the inside out and from the outside in every day. What are you waiting for?

School of Grit: Unlock Your Potential Through Purposeful Adversity

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Brad Ritter
About the Author:

First and foremost, Brad is a husband, father, brother, son, and friend. Brad enjoys training hard, endurance events, the beach, fishing, shooting, and food. Professionally, he has held various positions in the medical device industry and higher education space.

Brad started School of Grit after he graduated from SEALFit’s infamous Kokoro Camp, which is renowned as the world’s toughest civilian training. After graduation he wanted to find a way to serve others and help people take control of their lives and get unstuck. Brad accomplished this through a proven system that focuses on your physical, mental, emotional, intuitional, and warrior spirit.

Brad's job is to help you achieve a goal or produce a certain result. He will hold you accountable as well as celebrate your success. What he teaches is a lifestyle. It won’t be easy, but it will be worth it. It’s for anyone who despises mediocrity and is willing to do the daily work. If you’re ready to step into courage, focus on others, and train relentlessly, then you have found the right place.

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