MERACK PUBLISHING
Sales Tales: The Hustle, Humor, and Lessons from a Life in Sales
Mandi Graziano
Mandi Graziano used to think “sales'' was a dirty word.
Then she made a living out of it and realized, we all need sales in every aspect of our lives, not just business. Sales Tales: The Hustle, Humor, and Lessons From a Life in Sales is Graziano’s passionately told, vibrantly funny account chronicling her colorful career in sales, the skills she gained, and the lessons learned over the last twenty-plus years.
Honest, entertaining, and overflowing with practical tips and strategies, Sales Tales follows the order of a typical sale: from prospecting, networking, building relationships, making presentations, closing the deal, and running a business through a crisis, or as she calls it, “Disaster Selling”.
Included are deep dives into the finest nuances of the sales process, laugh-out-loud humor, and fascinating anecdotes that illuminate the importance of time management, firing clients, understanding the value of your product or service, and defining your Business Bedside Manner™. Woven throughout are relatable stories that bring the lessons to life and underscore the wit and wisdom in every situation—even the awkward ones.
Whether you’re a business owner who needs customers, an entrepreneur looking for investors, a sales person at any level of your career, or a parent desperately seeking negotiation tactics to convince your kids to go to bed, you need good sales skills. Sales Tales is sure to resonate within the business world and beyond.
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About the Author:
Mandi Graziano’s long and storied career includes leadership roles in sales and operations positions with major hotel chains, independent hotels and private event venues across the United States. She has been a sales manager, event manager, marketing manager, account director, national sales manager, vice president of global accounts, entrepreneur, public speaker, and coach—all of which have contributed to her growing collection of entertaining and informative sales tales.
Her voice as a customer, buyer, salesperson, and coach are what make the stories of this book unique, with a broad perspective.
Since 2007, she has run her own sales and business coaching company which helps sales teams, business leaders, and entrepreneurs improve their strategies for cultivating prospects, building stronger business relationships, and closing deals. Since 2010, she has been the vice president of global accounts at HPN Global, a global site selection and meeting planning company, where she finds hotels and venues for her clients all over the world, negotiates prices and contracts, and provides consulting on all aspects of managing meetings, conferences, and conventions globally.
Whether Mandi is coaching a sales team or scouting out the perfect location, she approaches every endeavor with her unique blend of boundless energy, expertise, and enthusiasm.